Search Engine Optimization:
The next step after opening your online branch office (website), is to advertise its opening (launch). Here is some information that it is very important to know and understand if you want to get top search engine rankings. Speaking of search engine rankings…what most people do not know is getting a top search engine ranking does take some time and effort. A lot of people think that if they just submit their site to all of the engines their work is done. This is not the case. Optimizing your website for a top ranking is an ongoing process and does require some time and effort. However, the effort and time you put into getting a top ranking is worth is weight in gold. Once you do get a top engine ranking you will literally get thousands of targeted visitors to your site each and every day. Imagine… if you had a traditional brick and mortar store getting thousands of customers daily!
See video below
Before you can position your site to do well in the search engines, you need to understand search engine optimization fundamentals. A search engine is a giant database that lists sites on the Internet. You access the database when you enter keyword searches and receive a list of relevant sites. Search sites like Google, Bing and Yahoo are the Internet’s Yellow Pages.
Think of a search engine as a giant, automated version of the yellow pages.
- Set project objectives and goals
Target audience and keyword research
Strategy development (with client input)
Full optimization including text, images, headings, alt tags, URL’s, meta tags, and page titles
Creation of new optimized pages like Articles, Latest News, or Resources
Google Analytics set up and code implementation
Directory submissions and back-links